In today’s digital landscape, social media has evolved from merely a platform for entertainment and connection into a powerful avenue for achieving financial freedom, with monetization opportunities becoming increasingly prevalent globally. Nigeria is no exception, as more and more young individuals are transforming their creative passions into sources of income. For many students, this has become a crucial way to support their education.
GSMNS Global, a prominent social media management company, attests to witnessing numerous creators under their guidance successfully fund their education. Founded in 2018, GSMNS Global has rapidly established itself as one of Africa’s most innovative companies in social media monetization. Starting out with just one content creator, they have now empowered hundreds of young Nigerians, helping them harness their creativity and optimize their social media presence for greater revenue.
Samuel Ijaola, the founder and CEO, shared his perspective: “When we first entered the social media monetization space, only a handful of Nigerians recognized these platforms as serious income sources. However, we persisted in offering our services to content creators, and one notable response came from Mark Angel.”
Ijaola continued, “Today, we manage nearly a thousand creators. We offer consultation, advice, and strategies to maximize social media content because creating engaging posts that draw views is no easy feat. Many of these creators are students, and while I can’t provide specific numbers, countless individuals have successfully funded their education and graduated thanks to their earnings. Our primary mission is to help creators succeed, and we are dedicated to achieving that.”
The company’s success isn’t merely incidental; it has been significantly strengthened by crucial partnerships with major platforms, including Meta (Facebook’s parent company) and YouTube. Christian Bassey, the firm’s COO, attributes much of their capability to support creators to these collaborations.
“Our official partnership with Meta and our role as a YouTube MCN provide us with access to tools that creators wouldn’t otherwise obtain. We manage the intricate aspects, like understanding algorithms and handling monetization, allowing them to focus on their creative passions,” Bassey explained.
He added, “We have creators from some of Nigeria’s leading universities, and it’s incredibly gratifying to see their growth. Many begin by seeking a little extra income, but as they navigate the monetization process, they start earning enough to cover tuition and living expenses. Witnessing their journeys is truly inspiring.”
Bassey also emphasized that this emerging wave of content creation is addressing youth unemployment in Nigeria. As traditional 9-to-5 jobs become scarcer, many young people are discovering financial independence through their online endeavors.
“Content creation is offering young people an alternative to the conventional corporate job path. Instead of relying on government or private sector positions, these students are taking charge of their financial futures. This shift is positively impacting their lives, keeping them engaged and away from negative influences.”
He concluded, “It’s contributing to a better society. The chances of young people getting involved in criminal activities decrease when they focus on building their own success. It’s all about directing their energy in a productive way.”