In an interview format, let’s explore the dynamic evolution of technology and media, emphasizing the emergence of new media brands and their notable contributions to innovation and vitality.

**Interviewer:** What trends are you observing in the evolution of technology and how it’s reshaping the media landscape?

**Expert:** The advancements in technology are relentless, and media is striving to keep pace with this rapid transformation. We are witnessing an explosion of new media brands that continuously push boundaries, resulting in viral successes that capture public attention. The new media industry has shown remarkable achievements with distinct characteristics, showcasing tremendous energy and creativity.

**Interviewer:** With such rapid changes, what does the future hold for new media in the next decade?

**Expert:** The upcoming decade presents both challenges and opportunities for new media. The focus is on media convergence and understanding where the next significant developments will emerge. Recently, from October 15 to 16, the 2024 China New Media Conference took place in Changsha, centered around the theme “New Mission, New Mechanism, New Transformation.” Attendees gathered to discuss strategies for promoting systematic reforms in mainstream media.

**Interviewer:** Could you elaborate on the themes and activities that occurred during the conference?

**Expert:** The conference featured an expansive “1+6+4” framework, kicking off with an opening ceremony and a main forum, followed by six parallel forums covering various topics like media production, international communication, and digital advancements. There were also thematic activities, including a technology exhibition showcasing new media innovations and trends. This conference has become a prestigious annual event in the new media field, establishing itself as a platform for collaboration and discussion.

**Interviewer:** It sounds like a pivotal gathering. How has the concept of mainstream media evolved over the years?

**Expert:** It has transformed significantly. Since the advent of full internet access in China in 1994, the country has become home to nearly 1.1 billion internet users in just 30 years, making it the largest user base globally. Technology has empowered journalism, and during the 2024 national two sessions, integration of new technologies like 3D, AI, and virtual hosts has invigorated reporting methods, enriching the public’s information consumption experience.

**Interviewer:** What innovative examples stood out during the conference that illustrate this transformation?

**Expert:** A standout was the “Xi Language” video series produced by the People’s Daily New Media Center, which uses short, vertical videos to vividly present leadership qualities. Since its launch in February 2023, it has garnered over 120 billion views. Additionally, innovative technologies were on display, like seamlessly interactive activities within the exhibition that allowed visitors to experience virtual reality journeys.

**Interviewer:** What insights can you share about the relationship between traditional and new media, especially in light of recent developments?

**Expert:** The synergy is becoming increasingly significant. Mainstream media is integrating advanced technologies to enhance their content creation and delivery. Leading companies like the People’s Daily and Xinhua News showcased their latest tools for smart media creation. As we look to the future, there’s a collective acknowledgment that AI and technology will drive transformations across the media landscape.

**Interviewer:** With the rise of AI, do you see any potential disruptions ahead for journalists and content creators?

**Expert:** The conversation around AI replacing journalists has certainly gained traction. We’re entering a new phase where media convergence is evolving, and traditional media is proactively exploring ways to adapt. For instance, data-driven approaches are guiding smart business expansions, and there’s a strong emphasis on innovation in media production — transforming how news and information are shared.

**Interviewer:** Looking ahead, what do you foresee as the key themes for new media’s next chapter?

**Expert:** The landscape will continue to evolve, with heightened focus on responsible media practices and societal impact. The successful integration of culture and technology is critical as we navigate this journey. It’s about harnessing these advancements to ensure that mainstream media remains relevant and impactful.

With the conclusion of the 2024 China New Media Conference, the commitment to uphold a strong sense of social responsibility emerged as a resounding theme, reflecting the ongoing dedication within the media industry. As we anticipate the next decade, there’s hope for continued innovation and resilience in the face of challenges.