On October 23rd, Buick, a brand under SAIC General Motors, announced the upcoming pre-sale of its new luxury MPV flagship, the 2025 Century. Designed for a new generation of high-net-worth individuals, the 2025 Century aims to redefine expectations of comfort, luxury, safety, and intelligence in the MPV segment, delivering a prestigious experience that rivals top-tier global luxury vehicles. The vehicle made its debut at the highly anticipated 2024 Buick LPGA Championship, receiving an enthusiastic response from attendees. Additionally, Buick introduced the “Buick Century Club,” which is dedicated to offering exceptional service and privileges to its owners.
The 2025 Century features an innovative second-row “cloud-like” concierge seating, elevating luxury to new heights and enhancing comfort beyond standard offerings. This new seating boasts 14 patented technologies and employs a unique 12-layer structure, incorporating a floating layer design exclusive to luxury vehicles. The inner materials are certified to the EU’s strictest standards and are made from soft fiber cotton typically used for infant products, providing exceptional softness and dynamic support. Coupled with advanced materials like SurflexTM slow-rebound damping latex, this seating promises an unparalleled and luxurious riding experience.
In the newly designed four-seat version, the rear seats feature an electric long sliding track, an industry first that incorporates both a sliding function and a welcome mode. Along with top-of-the-line amenities such as a luxury smart wall system, a 32-inch retractable smart screen, a starlit sky ceiling, and a Bose Executive Edition audio system, this design ensures users enjoy supreme comfort and prestige. The six- and seven-seat variants come equipped with a 15.6-inch ceiling-mounted smart screen and over a thousand eco-application downloads, allowing for comfortable media enjoyment and gaming experiences. The vehicle also boasts advanced connectivity features, including powerful voice recognition and industry-leading NOP smart navigation, which collectively enhance the luxury MPV travel experience.
As a representative model redefining luxury for the Buick brand, the Century has gained recognition and admiration since its launch in 2022, making luxury MPVs one of the most captivating segments in the automotive market. The 2025 Century embraces current trends at the peak of luxury while striving for self-improvement, aiming to accompany contemporary elites in this “century.”